Why This Dubai Practitioner Switched from Dext and Never Looked Back

How MSJ Consultancy replaced manual stress with AI that learns

Siyam runs a lean operation. As a full time professional in Dubai with a part time bookkeeping practice on the side, every hour counts. He manages 13 clients across the UAE and Sri Lanka with help from one remote bookkeeper based in Colombo.

The bookkeeper handles most of the bill posting into QuickBooks Online, often working nights. When he gets busy with his other job, things slow down. Clients notice.

"Sometimes he's busy, doesn't have the time. It gets delayed for me as well. I can't just ask for extra time without delivering anything."
Siyam, Founder, MSJ Consultancy

Before Tofu

The workflow was straightforward but manual. Bills came in through a shared email. The team saved everything into Google Drive folders, organized by client. Bank statements in one folder, sales invoices in another, expenses in another.

Then the bookkeeper would open each document, read it, and type everything into QuickBooks. One by one.

Siyam had used Dext before at a previous company. He knew what automation tools looked like. But he wanted something that went further.

Why Tofu over Dext

The ability to teach the AI how to code specific invoices, tell it which fields to prioritize, and have it learn from corrections was the deciding factor. It wasn't just about reading documents. It was about the AI understanding how his firm works.

"I'm still with Tofu because I can customize with the AI. I can say just pick this one and pick this one. I literally love it."
Siyam, Founder, MSJ Consultancy

The new workflow

Now Siyam and his bookkeeper upload batches of invoices into Tofu. The auto split feature breaks multi-document PDFs into individual extractions. The AI reads every line item and codes them based on what it has learned.

Reviewing is faster too. The three panel interface shows the original document, the split view, and the extracted data side by side. Hover over any field and the document zooms to show exactly where that data came from.

"The extraction is super nice. When I move the cursor it shows the zooming option. I don't need to put my head inside and check the screen anymore."
Siyam, Founder, MSJ Consultancy

Both Siyam and his Sri Lanka bookkeeper use the platform daily. The bookkeeper, who also has experience with Dext and other OCR tools, picked it up quickly.

Support that actually helps

When Siyam ran into questions, the support team jumped in directly. He specifically called out his experience with Russ from the Tofu team.

"He's totally into it. He brings the stuff, he gives samples, he's pretty helpful. He's a kind man and very helpful for me."
Siyam, Founder, MSJ Consultancy

What he tells other firms

For Siyam, Tofu is about removing stress. Not just saving time, but making the whole process of bookkeeping feel lighter. No more squinting at screens. No more manually checking every field.

"I find it very easy because I don't need to get in stress with the screens and stuff. The AI is doing the work. Things are moving."
Siyam, Founder, MSJ Consultancy